As the global business industry switched to different channels of operating, it was then when newer tools and ways of dealing with client needs were determined. SEO stands as one of the most popular mediums used to gather a broader online audience and a potential clientele for your business. Even as you use SEO to garner better results for your campaigns, there’s always the need to monitor the results of the SEO strategy. Heatmaps are a great tool to see how SEO works for your business and the audience’s response to it. The question we’ll answer today is how heatmaps would do to help you learn the trends over your website? We’ll go for an introductory beginning and then divert our focus to a far more extensive and proceed to a more in-depth discussion towards the impact of heatmaps on your SEO strategy.
What Are Heatmaps?
This is an innovative form of getting you results in an easy to analyze structure, you can easily compare heatmaps to a bar graph. Where you will find a bar graph to have height and width as a measure for the corresponding value, the heatmaps use different colors. Moreover, with heatmaps, a single color could be easily used to identify the focus, density, or weightage of a relevant variable. If we were to relate the use of heatmaps with your SEO strategy, it could generously help identify audience focus and visit frequency on your website.
How is SEO Impacted By Heatmaps?
As an SEO company, your business revolves around diverting traffic to your client’s website via various practices such as designing and content development. Your content development includes keeping your audience engrossed and staying for the maximum time at your website.
Coming back to what’s the role of heatmaps in influencing your SEO? Your business is based on determining the traffic and the number of time people stays on the website as well as a particular page or section. That’s where a heatmap would help you! The color intensity would help you identify the length of time and the number of people who have stayed in that particular section.
How Does a Heatmap Work? What Are The Types Of Heatmaps Out There?
While heatmaps can easily accommodate several colors, including shades of green, blue, and red, your typical heatmap displays the variables in blue and red. While earlier (blue) may indicate a cold area (sections and filters), that’s where people stop & interact the least; the latter (red) depicts a hot favorite team.
Where different colors in the heatmap would show varying density of the users, you can have different heatmaps helping you through multiple types of analysis. Your three most commonly used heatmaps are:
Click maps – Your webpage can have multiple areas where users are allowed to click and can show activity, these links are often third party sites, a different page on the same location or logos, images and CTAs. The click map can help track which clickable aspects have been clicked the most.
Hover Maps – Users often move the cursor across pages on a website, the pauses and stops they make are an indication of something of interest and liking. That’s precisely what your hover map would indicate. A hover map shows hot spots where a user has stopped moving the cursor.
Scroll maps – The hottest heatmaps in the online industry, the chart tracks scrolling limits. This heatmap would effectively present you the section where a visitor has stopped scrolling further, and drop-off the site at a particular area.
Being done with the types of heat maps, we are now headed to the real purpose of the blog today:
How Does A Heatmap Cause You To Level-up Your SEO Strategy?
What makes online businesses successful? The businesses can analyze and grasp the user intentions before they actually make the move. This intent helps the business design different strategies and tools to ensure that they meet client needs and desires. That’s where you will get aid from a heatmap, especially when still in a testing phase.
A heatmap can help you with insight over the content placement and other aspects of the websites, which are a hot favorite amongst the audience. From scroll maps to hovers, you can quickly locate darker areas that are of interest to the public. In this case, once you understand the trends and intent, changes for a useful website can be made. Thus helping you to gather valuable insight and far more audience favorite changes.
Your professional SEO services can deliver you better quality once you know how and what the customers demand you can effectively locate the preferences to somewhere that can be easily found. Moreover, quality betterment can be achieved with a heatmap. This is based on the insights that help you or your SEO service provider to understand what, where, and how the site design, content, and another crucial aspect can be changed.
How Is A Heatmap An Affordable Link Building Option?
When you are observing a heatmap, especially a click map link building becomes way more manageable, and in a typical scenario, affordability increases as well. Why? This is because the click map highlights the various links where your site visitors often click and visit.
This helps you determine the links your site visitors often click, and you can have the content revamped with a larger number of these links. The link development can help you easily control the interest of the audiences. Linking is often considered a fundamental principle of great SEO. With affordability added via the heatmaps, the induction of superior
Get yourself a heatmapping tool or operate in coordination with an SEO provider who can effectively deliver you the results of their analysis via a heat map. Considering the easier readability of the heatmap, it can be convenient for you to understand why your site might need a content, linking and design revamp. All in all your heatmap can be a real game changer when it comes to leveling-up your SEO strategy.